Ideation is the creative process of generating, developing, and communicating ideas

We’ll start by clarifying the term ideation, as it’s been often mistakenly used interchangeably with terms like brainstorming and idea generation. While not far from the truth, these are simply parts of a more comprehensive process, which is ideation.

It’s important to note that these ideas don’t have to be completely new. You can ideate to solve specific problems, look into new ways of implementing a solution, or even collect feedback and evaluate ideas.

As you can see, ideation is not just a one-time idea generation or a brainstorming session. In fact, we can divide ideation in these three stages: generation, selection, and development.

So let us Create, Generate , Select and Develop new ideas from your brand.

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